Lntrealty SEO Case Study
🚀 Introduction
Company Overview: L&T Realty is a leading real estate development company in India, specializing in residential, commercial, and retail properties. The company has a reputation for delivering quality projects that blend innovation with sustainability. For more details, visit their website: https://www.lntrealty.com/.
Objective: The main objective of the SEO campaign was to increase organic traffic and generate more leads for L&T Realty.
2. Background and Challenges
Initial Situation: In September 2023, when the SEO campaign began, the website’s organic metrics were as follows:
| Metric | Value |
|---|---|
| Users | 12,645 |
| Sessions | 16,470 |
| Average Session Duration | 4m 01s |
| Bounce Rate | 20.88% |
| Engaged Sessions | 13,031 |
| Average Engagement Time | 1m 18s |
Challenges: The major challenges were low-quality content, high competition in the real estate sector, particularly from aggregators who dominated search rankings for the targeted keywords.
3. Strategy Development
Research and Analysis: Using SEMRush, we identified corporate real estate players who were getting significant traffic by focusing on keywords where aggregators were weak or absent. After pinpointing competitors, we analyzed the content gaps, missing entities, and keyword competition at a topical level to identify opportunities.
Goal Setting: We developed a content calendar, planning to create 8-10 content pieces monthly to boost organic traffic and conversions. Keywords and topics were segmented into top-of-the-funnel and bottom-of-the-funnel categories to cover various stages of user intent.
4. Execution
Content Perspective:
- Optimized existing keywords (brand, brand + projects, project names).
- Targeted commercial intent keywords.
- Focused on content marketing keywords.
Tech Perspective:
- Improved Core Web Vitals.
- Enhanced Page Speed Optimization.
- Addressed Page Indexing Issues.
On-Page SEO Perspective:
- Implemented Site-wide Breadcrumbs.
- Optimized Header Tags.
- Improved Internal-Linking.
- Applied Site-wide Schema Markup.
- Optimized Images.
- Implemented Site-wide Review Ratings.
Local SEO Perspective:
- Optimized Google Business Profiles for all L&T Realty projects.
5. Implementation Timeline
| Task | Timeline |
| Content Plan | 8 content pieces each month |
| Technical Issues | Identified and provided SEO recommendations in Google Search Console |
6. Results
| Metric | Result |
| Google Search Console Error Reduction | 49% |
| Increase in Page Indexing | 25% |
| Increase in Organic Traffic | 46% |
| Increase in Average Time Spent | 13% (from 2:05 to 2:32) |
| Conversion Rate Increase | 8X (from 0.01% to 0.09%) |
| Increase in Leads | 40% (from 10,823 to 15,161) |